Communicating Your Vision

Communicating Your Vision

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A vision has to be shared in order to do what it is meant to do: inspire, clarify, and focus the work of your organization. One part of your job as a leader is to create commitment to your organizationa€™s vision. In order to do this, you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. Youa€™ll learn how to communicate a vision to others in ways that will help them understand it, remember it, and then go on to share it themselves.CEO Herb Kelleher of Southwest Airlines took on the role of baggage carrier, flight attendant, and customer service agent a few times each year to stay abreast of the challenges his employees faced. 8. Make certain you demonstrate youranbsp;...

Title:Communicating Your Vision
Author: Talula Cartwright, David Baldwin
Publisher:Center for Creative Leadership - 2007-03-19

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