English in advertising

English in advertising

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Effects like rhyme and alliteration shout at us, but a metrical scheme may easily pass unnoticed, although when it is brought ... Of course, this is not just a property of advertising slogans; such schemes are also common in political slogans, andanbsp;...


Title:English in advertising
Author: Geoffrey N. Leech
Publisher: - 1966
ISBN-13:

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