Green Giants
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitabilityaand reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the companyawhen the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's moreamany command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.It seems to have gobbled up most of Toyotaa#39;s top engineering talent. ... More experienced in mechanical problems, they grappled to solve the electrical issues presented by the battery technology, many of which didna#39;t present themselves untilanbsp;...
| Title | : | Green Giants |
| Author | : | E. Freya Williams |
| Publisher | : | AMACOM Div American Mgmt Assn - 2015-08-19 |
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