Handbook of Communication in the Public Sphere

Handbook of Communication in the Public Sphere

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This volume brings together research from different traditions which maps the vast territory of language and communication in the public sphere from a variety of angles, including (critical) discourse analysis, genre theory and media studies. The book is divided into the three broad fields of business, politics and media, ensuring the interdisciplinary nature of the volume. Every contribution provides the state of the art of the respective field as well as most relevant theoretical frameworks, a discussion of methodologies and some empirical examples. The book addresses students and researchers in various fields of the Social Sciences. Key features: collects international researchers from different traditions in a single compendium combines an up-to-date overview with cutting-edge research interdisciplinary nature of the volumeDefinitions Advertisements (ads) and public relations communications (PR) are difficult to define, and the relation between them is complex and changing. 1.1. ... Up come the punning words (written in the producta#39;s distinctive calligraphy) Love Bite and then the producta#39;s latest slogan: Mars. Pleasure you cana#39;t measure Such uses of rhythm and rhyme are almost as old as advertising itself. An earlieranbsp;...

Title:Handbook of Communication in the Public Sphere
Author: Ruth Wodak, Veronika Koller
Publisher:Walter de Gruyter - 2008-08-27

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