Real-Time Marketing for Business Growth
In this book, one of the worldas leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish aPRAISEa process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operationsab how to clarify your companyas purpose, value to customers, and most attractive opportunitiesab how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketingab how to combine the best traditional marketing techniques with the latest best practices for using social mediaab how to systematically and continually improve customer experience and lifetime value. Reeceas techniques have been proven with hundreds of companies over the past two decades a companies ranging from startups to intrapreneurial divisions of the worldas largest Fortune 500 firms. They work a and with her guidance, they will work for you, too.The company was well-known for built-to-order PCs, competitive prices, and dependable customer service. But when Della#39;s sales began to fall and customer complaints were on the rise, it took a long time before Michael Dell stepped in to helpanbsp;...
| Title | : | Real-Time Marketing for Business Growth |
| Author | : | Monique Reece |
| Publisher | : | Pearson Education - 2010-03-25 |
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