Strategic Marketing Channel Management
To protect this revenue, Sears planned to heavily advertise Kenmore appliances and provide sales staff incentives to ... value-enhancing programs such as dedicated customer service, credit options, delivery, merchandise installation, andanbsp;...
| Title | : | Strategic Marketing Channel Management |
| Author | : | Donald J. Bowersox, M. Bixby Cooper |
| Publisher | : | McGraw-Hill College - 1992 |
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