Visual Merchandising: Mirror and soul of a point of sale

Visual Merchandising: Mirror and soul of a point of sale

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Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store. Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the settings.Interview visual merchandiser and marketing men. Analyse some history cases. The ebook comes directly from the experience of the author, consolidated in more than thirty years of working as a€œimage designera€ for some of the biggest italian and international companies as BASF, JVC, Marnest, Mesaglio, Montedison...Theycanbe used furniture items, such as wardrobes, tables, chairs to show bedding, items for the kitchen or fashion products. The synergy between the productand the support is crucial, be careful nottooverdo it, itmust be consistentto the themeanbsp;...


Title:Visual Merchandising: Mirror and soul of a point of sale
Author: Gianfranco Giacoma-caire
Publisher:Gianfranco Giacoma-Caire - 2013-04-29
ISBN-13:

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